Run a campaign

Workplace campaigns are an opportunity for employees to better understand their community, to support United Way and have fun doing it. This is an employee-led initiative, which would involve one of your staff volunteering to act as a campaign coordinator. In some workplaces, this person would form a small committee of his/her peers representative of the employees to help organize the campaign.


What are the benefits?
Many employers capitalize on the United Way campaign to pull their employees together, to enhance employee relations, to work towards a common goal and to create a feeling of supporting their community as an organization.


Payroll deduction
Most employers participate in the payroll deduction program, which allows employees to deduct a regular amount from each paycheque to fulfill their annual pledge to United Way. Employees fill out their pledge form during the annual Campaign in the fall. One copy goes to their human resources or payroll department, while another copy goes to United Way. Payments usually begin the following January.  One of the unique features of United Way, through the Donor Choice Program, is that employees can, if they wish, designate where their donations will be invested in the community.


Training and support
Training is provided to your employee volunteer through Success Clinics. In addition, a Sponsored Employee will be assigned to your workplace to guide and assist with new ideas to ensure that your campaign is a successful one. All major campaign materials will be supplied to your coordinator.

What does an ECC do?

As an Employee Campaign Coordinator (ECC), you help make a difference in your workplace and your community by leading a United Way campaign in your organization. With training and support by United Way staff and Sponsored Employees, you will:

• Learn about United Way and recruit a campaign team (1-8 people)
• Secure support and maintain direct contact with senior management, labour leaders and United Way
• Analyze, develop and implement a campaign plan
• Educate fellow volunteers and get them involved
• Launch your campaign and run special events
• Report campaign progress and final results to United Way
• Problem-solve during campaign, if required
• Thank donors, volunteers and team members
• Participate in a final evaluation of your campaign
• Have fun!

Download the ECC guide and Canvasser guide now and get started on your campaign!