A community where everyone matters.
All people are important and deserve a good quality of life. All people have the potential to need help and the potential to help. ‘Success’ and ‘quality of life’ mean different things to different people but we’re driven by the ultimate goal to have our community made up of people enjoying a good life and helping others to achieve the same.
We mobilize the power of our community to create lasting change.
The most important thing United Way can do for our community is to use our reputation, relationships and expertise to bring together our community’s resources of people, time, talent, relationships, expertise, technology, money and more. By channelling our community’s power behind solid strategies we can achieve lasting changes in the social conditions of individuals, families and our community.
Empathy
We believe the root of all action for change is the ability to see and feel ourselves in the situations of others. We believe all people and all communities have the potential to overcome challenge. We treat people with dignity, fairness and equality. We understand and live the correlation between improving the life of one to improve the lives of all.
Inclusiveness
We believe in ‘us’ and ‘us’, not ‘us’ and ‘them’. All people, groups and sectors are equal and deserving of the same respect and opportunities. We seek out and value diverse ideas, opinions and experiences. Our most effective, creative and innovative solutions come about when we join with others.
Shared leadership
We believe the work of change is a shared responsibility. We are a catalyst. We engage and empower all sectors of our community to come together to share their experiences, expertise and energy. The power of partnerships and collaborations multiplies our impact and leads us to find progressive and lasting solutions.
Integrity
We change lives. Therefore, we believe we must hold ourselves to the highest of standards. We embrace the responsibility that our donors, volunteers and partners have entrusted to us and we are accountable to them. We are honest and transparent in all that we do. We make decisions based on the needs and expectations of our community and we believe it is imperative to measure and communicate our impact.